Latest Industry News on Eu Cookie Directive: Part II
The Information Commissioner’s Office (ICO) is making changes to the way websites use/store cookies in the future, this was originally going to be enforced by the end of last month (May 2011).
However due to no clear route forward the enforcement has been extended and companies have been given another 12 months to make the necessary changes to their site. This change of approach has come about because the ICO realise that the procedure is not as straight forward as they originally believed.
The rights of the customer to have control over their personal information and where it can be stored is vital but not at the expense of the customers experience of the website. The extra 12 months is to give both developers & website owners the time to work out a solution to the new rules which will continue to make sense for both the website owner and the customer.
Although this does buy more time for all website owners, any sites that do not appear to making steps to change the way they use cookies and any that have not made the necessary changes by the final date will be penalised.
For further information please see the link below http://www.ico.gov.uk/~/media/documents/pressreleases/2011/enforcement_cookies_rules_news_release_20110525.ashx
These new rules will affect all ecommerce website owners so it is important to start making the necessary changes once the appropriate strategy is established. Over the coming months MAD will keep our clients up to date, both providing recommendations and proposing the required changes.

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