Tag Archive: Web Development


Mad Productions (Sales) Ltd is proud to unveil a completely new & re-vamped website for its valued client Global Foodservice Equipment – www.globalfse.co.uk.

Improved Navigation & Functionality

The site was completely redesigned to give a much cleaner, slick appearance that makes the site much easier to navigate.  Aesthetically the refresh has included bold, attractive new imagery that catches the eye, and the site provides an all-round better shopping experience for customers.

Enhanced Customer Service Section

Also included is an expanded and improved Customer Services section, with extended FAQs and a revised layout. A wealth of buying guides is also available offering even more insight into products and helping to enable a purchase decision.

Careful ongoing analysis will be employed to continually monitor traffic, prospect and conversion rates, to ensure the site is performing to the best of its ability.

The functionality is relatively straight forward, and it increases average order values by analysing the historical sales data over the previous 6 months and serves up to the end user on a product page, and basket, what other customers have actually purchased and what they recommend. As time moves on the system learns from the constantly updated data, and serves up even more relative & associated products.

Since the implementation of the Avail product, Splash have seen a sales increase which has out-performed on expectations, and this is expected to keep growing and improve.

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