As the number of businesses realising the value and importance of having a website increases, so too does the volume of results on SERPS (Search Engine Results Pages).
Search engines are constantly changing and adapting to the demands of the market – by offering more space for paid search advertisers, increasing the diversity of results to cater for things like news items, youtube videos and twitter tweets, as well as actually enhancing and optimising the layout of the SERP. As these changes are made, so must your strategies change.
Standing out amidst a rising tide of search results is crucial to success, and, with many phrases now producing as much as five times the amount of results they were producing two years ago, the market is expanding fast.
Fortunately, there are a number of things you can do to continue keeping your company from getting lost in the plethora of search results.
- Ensure you regularly update your website with relevant and compelling content.
- Expand your online coverage (if you are using twitter and other social networking tools, and external websites for company features and articles, then the extent of your presence on SERPs increases too).
- Monitor your competitors so that you can take opportunity of gaps in the market or areas where you might want to bolster your offensive.
- Don’t lose sight of the importance of generic keyword phrases, but recognise that the right keyword research and consequent focus on niche phrases will improve your SERP ranking in areas competitors might not have yet exploited.
Of course, on top of all of this, a close eye should be kept on how SERP competition is continuing to change and the new challenges it is posing. Staying aware of and constantly updating your strategies to fit the changing environment is integral, and we at MAD Productions are committed to research and innovation in this arena.
