Search now faster than the speed of type…
At MAD we’ve been trawling the google blog to bring you new, fresh & sometimes exciting Google stories…
Google never one to stand still are at it again, innovating & taking search results on to the next level.
Google Instant is a new search enhancement that shows results as you type. Their key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.
The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.
Benefits
Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.
For example you want to search for the country Turkey. You start to type and by the time you have typed Turk, these are the results you get – immediately below:
All you need to do is select from the suggestions either in the suggestion drop down, or from the search results below.
??
You can also see a video of this in action here at Google: http://googleblog.blogspot.com/2010/09/search-now-faster-than-speed-of-type.html
Here at MAD we are always encouraging development and progress with our websites and our staff, which is why we are so thrilled to announce that our employee James Faulkner has taken Google’s new Advanced Search Advertising exam and passed! He has attained an AdWords Individual qualification with a specialisation Search Advertising. Google are constantly evolving their business and changing their requirements from websites and their employees and we are proud to be keeping up with the latest developments and trends.
