It was announced today that Google are now using site speed in web search ranking.
Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.
Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in their internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Users place a lot of value in speed — that’s why they decided to take site speed into account in our search rankings.
A Good SEM Strategy is an online marketing plan that aims to increase traffic and conversion, and is made up of various sub-strategies such as Search Engine Optimisation, PPC Campaigns and other methodologies designed to heighten profit.
The advantages and benefits of a Good SEM (Search Engine Marketing) Strategy are extensive. Not only can you increase the awareness and visibility of your business, but you can make sure you are advertising specifically to the audience that is going to be consuming your product.
SEO & PPC Management
SEO (Search Engine Optimisation) focuses on the un-paid or organic results in search engines – these are the main set of results on a page. PPC (Pay Per Click) is the sponsored adverts area which generally appears at the top and side of search engine results and can also feature on web pages. PPC Management allows flexibility and control over your advertising campaigns and can allow you to aim your marketing solutions at the right users.
The difference between SEM, SEO and PPC is subtle to the end user but overall each acronym has its own niche target areas, results and actions. SEM is the overarching marketing method, which includes SEO and PPC.
Competition Advantage
A successful SEM Strategy also gives you an advantage over your competitors, as, if your site is listing higher in search engines such as Google, you can influence end-users to choose your product over theirs.
MAD Productions Ltd. offers tried and tested SEM Strategies that are both adaptable and innovative. With over ten years’ e-commerce experience and a catalogue of satisfied clients and testimonials, we’re at the forefront of the industry.
